~ Instoried is used by over 5 Mn users and 500+ businesses globally
Bengaluru, 20th October, 2022: Instoried, the AI-based content intelligence platform, becomes the first ever end-to-end written content solution platform in the world after the launch of their much-awaited Content Generation Tool. With the content generation tool, users can now automatically generate written copy for over 50+ templates in just a few seconds. Some of these include advertisements, social media captions, emails, blog posts, product descriptions, brand captions & taglines, promotional content, resume & cover letter, testimonials, company bios, and YouTube video descriptions, among others. Their in-house technology enables the generation of multiple copies of the same content type giving options to the user to select the most appropriate option. The same content can then be analyzed as well for its emotional quotient, tonality, and relevance. Such a comprehensive tool enhances the copywriting capabilities of enterprises/ brands/ freelancers/ students and any other content creator.
Instoried’s in-house built AI product is called G.A.M.E. which supports the content generation tool functionality. It stands for; Generate smart copy, Analyze the emotional engagement quotient of the copy, Measure the impact of the copy upon the target audiences even before publishing and Engage better with the audiences with the AI-generated recommendations. G.A.M.E has been built after collecting information from 50 mn data points, is user-friendly and requires just simple 50-60 word prompts to generate multiple iterations of the required content. For eg., it would require details such as the product name and a brief description of the product to generate Ad copies or Online offers etc. Check it out here: https://gen.instoried.com/templates
Sharmin Ali, CEO & Founder, Instoried, said, “The idea is to be the only platform that anybody would need for their content requirements. With end-to-end offerings, business communications would take a leap forward with our new G.A.M.E. tool, which ensures that content engages with the target audiences and leads to positive buying behavior.”
Instoried already has a robust content analysis tool, enabling users to analyze the tone, emotion, spelling, and grammar, plagiarism as well as the impact of the content. The Analysis tool will also feature a new addition in the form of SEO analysis which would allow bloggers and SEO professionals to optimize their content for the right keywords.
Instoried will soon be launching Instoried ART, an AI-based image generation tool. With this launch, they would become the 1st Indian startup in the content creation space that would use state-of-the-art technology to generate AI images based on text prompts.
Instoried is used by over 5 Mn users and 100 businesses across the globe. As per a report by Future Market Insights, the content creation market is expected to be valued at US$ 13.4 billion in 2022 and is likely to reach US$ 47.2 billion by 2032.
Instoried helps enterprises and individuals create emotionally engaging content thereby improving ROI. Instoried is a deep-tech platform that analyzes and optimizes the emotional quotient, tonality, and relevance of written content across formats like blogs, articles, and social media posts. Instoried uses the principles of neuromarketing to offer smart recommendations to increase or decrease a particular emotion in the content.
Their platform helps content writers, in the SME category, e-commerce, FMCG, and other verticals to optimize emotions in their marketing content.
Instoried was founded in the year 2019 by Sharmin Ali. Sutanshu Raj later joined as the CTO. The company has raised $10M so far from investors including Pritt Investment Partners, SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts, Rockstud Capital, Jain Angel Network, London-based JPIN, and a US-based VC. In April 2022, they secured $200M as capital commitment from GEM New York.