Who are Entrepreneurs? Well, this is the most important and searched question on Google at the moment. One who has the courage to start something and pursue it against all odds. Leaving your well-settled career and starting fresh from scratch is not that easy, but few determined people make their own path Misbah Quadri is one such entrepreneur.
Misbah is an under 35 award winning creative communications expert with a combined experience of 15 years to her credit as a media and brand image advisory expert. From FMCG to BFSI and Fashion & Lifestyle to Education, Misbah has worked with brands across the spectrum. An opinionated, strong willed woman – Misbah’s contribution to the external and internal online and offline brand reputation industry has been pivotal in driving the branding strategy for her clients.
Some noteworthy campaigns that Misbah has spearheaded from the agency end include the launch of India’s First Debt ETF – ‘Bharat Bond’ by Edelweiss Mutual Fund – which went on to win the MARCOM AWARDS 2020 – PLATINUM trophy in 2020; ‘First-Of-Its-Kind Consumer Driven On Ground Free Water Initiative’ for Mumbaikars by SBI General and ‘Swachh Survekshan – Municipal Corporations Films’ – under the Swachh Bharat Abhiyaan (Gujarat Chapter) by the Government of India.
Most recently, Misbah quit her plush job in Mumbai with a reputed Mumbai based brand and founded Monofys Media – an image management and brand building firm, from New Delhi, India.
Misbah’s creative strategies reflect her compelling focus on brand insights and authenticity in storytelling, while providing a robust intelligence network for crisis management.
An avid traveller and consumer of Jeffrey Archer novels, Misbah holds A-Levels degree in Media Studies, Law and English Literature from Leyton Sixth Form College in London, United Kingdom. She is currently based out of New Delhi, India.